Offering over 200 cosmetic products, Mary Kay, Inc. has been a successful brand in acknowledging female beauty. With its large collection of products, the brand has had the opportunity to appeal to numerous women around the globe. Currently offering its products in more than 30 countries, the company allows female sales representatives to appeal to prospective customers with its full or part-time home demonstrations. The company trains its sales representatives through various training programs which consist of management and coaching programs that expand employees' full-potential and confidence. Sales-representatives efforts are recognized via reward programs and encourage their hard work. As Ms. Mary Kay Ash, originator of the brand initiated the company in the early 1960s; she hoped to create personal care products that women could trust upon in the upcoming years.
The company recognizes its corporate social responsibility by not only providing safe products that allow women to feel beautiful, but also focus on improving women health. Most importantly, Ms. Ash's Mary Kay Foundation activated in 1996, helps make generous donations to domestic violence against women and cure to cancer research funds. The foundation presented over three million dollar grants to 150 U.S. shelters to domestic violence female victims who suffered physical, sexual, or emotional mistreatment and are in need of a home to say. By giving an estimate of ,000 to each shelter for the upkeep of emergency and rehabilitation centers, the company hopes to end domestic violence by sustaining adequate services to the victims. The company has partnered with the Arbor Day Foundation to build an enjoyable, learning environment in these shelters for children to reconcile from their agonizing experiences.
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Products like Mary Kay Crème Lipstick made contributions to the foundation. Additionally, donations of $ 15 million are also funded to scientists trying to enrich advancements in medical technology and cancer treatments for female patients who are need of therapeutic assistance. Moreover, Mary Kay, Inc. has volunteers around the globe who assist children in China and Taiwan with educational services while participates in disaster relief programs in Australia and Mexico. Further disaster relief programs Mary Kay had the opportunity to aid contains the recent Earthquakes, Hurricanes, and Floods. Similarly, the company educated Korean prospects about emissions hazardous to their daily life. Other countries like Kazakhstan and Russia also have the company volunteers who try to offer service to the citizens as well. These volunteers undertook approximately one million hours of community service in one month to honor women around the world. This honor was memorialized at the International Women's Day on March 8, 2011 accentuating the company's pledge to serving women around the world.
The brand's involvement in charities and various social work s symbolizes the ethics of the corporation. The company prioritizes in delivering accurate information about its products to its consumers through consistent referring with independent dermatologists. Correspondingly, it conducts more than hundred thousand tests to meet quality standards. Mary Kay, Inc. displays its appreciation to the world by helping humanity rise from hardships. The company maintains its success by incorporating corporate social responsibility and corporate citizenship. The company practices philanthropic responsibilities by making consistent donations to society. Mary Kay avoids unfair practices by initiating a foundation that stands to bring justice to domestic violence in women and aids in treating diseases like cancer. By not only providing them the opportunity to become independent sales directors, the brand also strives to reward and unify its employees by training and building relationships with them. Overall, the company initializes universal standards that set the success and achievement of its company as well as mark ethical value to society.
The Success of Mary Kay Cosmetics
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