Southpole Clothing company was founded by two Korean native brothers, David and Kenny in 1981. The two brothers were in a family of five children who emigrated from Korea to the US in 1977. David was instrumental in the creation of Southpole clothing company and latter hired his brother Kenny into the business. David used ,000 in savings and 00 line of credit in establishing his first retail clothing store in New York.
The first store was located in Brooklyn and David hired Kenny to help him in the store. Later on, the landlord increased their rent and so David and Kenny were forced to relocate to Queens. The retail store was gaining popularity since the clothes were targeted to the urban market and soon the brothers found it difficult to cope with the high demand for their products.
Korean Shopping Online Clothing
In 1991, the brothers decided to make a whole sale company since it was becoming difficult for them to keep stock of their highly popular products. David decided to call the new urban clothing label Wicked fashions so as to import clothes from Pakistan for sale in the US. Later, He changed the company's name to Southpole clothing as a tribute to Korean explorers who had reached the South Pole.
Southpole Clothing was successful in establishing its dominance in the market and was able to withstand competition from other companies such as FUBU who were dealing in the same clothing style. Southpole Company was able to establish its dominance by keeping its products cheap while as maintaining their high quality. Due to the use of high quality materials and thread, products from Southpole Company became popular with people in the urban market which saw the company increase its profits.
In 1996, Kenny broke ranks with his brother and he decided to venture into his own business which was focusing on the hip hop style of fashion. David however continued with his venture and today Southpole clothing is still a dominant force in the production of urban ware. The company has been able to reach many cities around the US and it is also venturing into Europe and Asia where it is getting a very good response.
Due to increased demand for urban wear products, Southpole also ventured into the production of other products such as footwear and handbags. Keeping up with the latest trend in the market saw Southpole Company diversify its product line so as to cater for different people who required them. The company also has been involved in collaborating with an advertisement company for creating modeling competition online which has also increased its profitability.
Southpole today has been able to out source its products from manufacturers in Pakistan, India, Vietnam and China who are able to produce quality products at a relatively low price. Making use of retailers such as Sears and J.C Penny has also helped in the sale of Southpole clothing's products which have now become a household name in many states in the US. In the year 2005, Southpole Clothing company was able to generate 0 million from the sale of its products.
History of Southpole Clothing
Terrence Kent is the Director of Business Operations for http://www.nustylze.com/, An Urban Clothing store that looks to add more class to the Urban Clothing market in the UK. To learn more about Southpole Clothing or other popular brands and their ownership, feel free to visit our website and subscribe to our monthly newsletter that provides unique points of view on music clothing and much more.
